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We knew we couldn’t make these changes on our own. We invited community partners to one of many round-table discussions as we made critical decisions about where our organization would go and what it should look like.

Our partners joined us in a collaborative naming session, mission and vision brainstorm, and supported us through the entire process of developing our new identity. Our new brand needed to effectively convey a true collective impact model which could highlight the diverse communities we work with.

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